Everything a seller does. Proven with my own revenue.
18 years of full-cycle sales to small and mid-market businesses — 9 years at iHeartMedia,
8 years running my own marketing agency. MarTech, AI, and local-business growth, sold from lived experience.
in sales in my best year at iHeartMedia — radio, digital, and event advertising
Multi-Market Deal
$1.2M
national advertising deal I closed with Time Share Exit Team, running across multiple iHeartMedia markets
Enterprise Demos
30+
sales meetings requested through the TRAX Analytics website I built — in just 10 months
Award Winner
Best Sales Event★
Broadcasters Association award for the Blue Moon 20th Anniversary party I pitched and produced
Selling Since
2008
18 straight years in sales — from radio advertising to AI-powered marketing
The Difference
Most AEs sell the product. Most marketers run it. I've spent 18 years doing both.
The Story
Why I'm different
Nine years at one of the country's largest media companies, then eight years founding and
running a marketing agency where I was the closer, the strategist, and the person accountable for results after
the deal closed. I've run the buyer's playbook — SEO, paid media, websites, AI automation, CRM — with my own hands,
with my own revenue on the line. When I talk to a business owner or marketing leader, I'm not reciting a pitch
deck. Buyers can tell the difference.
The Proof
Work in action.
Award Winner Blue Moon 20th Anniversary. Won the pitch, built the integrated iHeartMedia campaign, booked national talent, produced the show at the brewery. Named Best Sales Event by the Broadcasters Association.The MBC Group — Brand Story. The agency brand film I produced to position and sell MBC.Money Maker Saturday Night — $250K Event. Pitched, sold, and produced end-to-end at Denver's Ogden Theatre: the concept, the sponsorship sale, and the show itself.Modelo Day of the Dead 2019 — Event Rewind. Brand activation for Constellation Brands: full event production, promotion, and recap film.
The Path
Founder — Sales & Client Strategy
The MBC Group · 2018 – Present
Own the full B2B sales cycle for a subscription marketing agency — outbound prospecting to close and renewal,
pipeline in HubSpot CRM. Generated 30+ enterprise demo requests for TRAX Analytics. Drove the sales growth and
stabilization R2 Medical Clinic attributes to MBC Group. Produced national brand activations including
Constellation Brands. Built a custom AI chatbot/assistant for clients.
Senior Account Executive
iHeartMedia · 2008 – 2017
Integrated advertising across radio, digital, promotions, and events — $1.5M best year plus the $1.2M
Time Share Exit Team multi-market deal. Won and produced Blue Moon's 20th Anniversary; Best Sales Event,
Broadcasters Association.
The Authority
Published in
HubSpotTechBullionTalentCultureAZ Big MediaHawkSEMSmall Business CurrentsEmbedSocialJoveoStukentConnectively
Education
Illinois State University
B.S., Integrated Media Communications / Marketing
Next Step
Let's talk.
Hiring an AE who understands marketing from the inside? I'd love to hear about the role.